Who we are:
Cascade Alpinist is a professional sales agency owned and operated by Craig Dixon. Working alongside him is his son Woody. Combining Craig’s 30 years of marketing, sales and training expertise with Woody’s online media and web development skills and a combined passion for the outdoors, we are able to take a customer centered approach to selling and build relationships that benefit retailers and the manufacturers we represent.
Leading companies need flexibility and cutting edge thinking to maintain market share and keep customers loyal, Cascade Alpinist provides this by excelling at customer service and professionally engaging a dealer network of over 400 locations with your brand. The agency’s goal is not just to represent a product, but becoming part of a team that keeps and propels a company to new levels of market leadership.
Craig and Woody’s passion for the outdoors extends beyond work hours. Both have spent a significant amount of time skiing, hiking, climbing and mountaineering in the Cascades and beyond. Craig has been climbing for over 35 years and is currently engaged on a three-plus-year project to climb Washington’s 100 highest summits. Woody has logged 250+ days on skis in the last 2 years and averaging 20-50 days during the preceding 5 years and can be found most free days during the season climbing or hiking.
What we do:
Cascade Alpinist’s focus is to build and sustain lasting relationships with specialty backpacking, climbing, outdoor and ski retailers in Alaska, Washington, Oregon, Idaho, Wyoming and Montana. Extraordinary market conditions bring out the need to develop innovative methods of reaching people and this starts with getting retailers profitable brands that help them grow their businesses. Cascade Alpinist provides a valuable avenue to communicate directly with retailers about your brand and its differentiating features that would compel a retailer recognize the profit opportunity and invest in a new product line. We just don’t stop at the sell-in, but provide technical information, training, merchandising knowledge, internet marketing and market insight to support the product and facilitate sell-through and long term loyalty.
Why should you choose Cascade Alpinist to represent your product?
- We care – high quality professional sales representation that goes the extra mile to for customers, an order is only the beginning of the sale.
- We open doors – we support your product with one-on-one contact, buying group presentations, displays at regional shows, internet presence and direct mailings to provide the maximum targeted exposure for your products.
- We are vigilant – our interactions with accounts keep you up-to-date on sell-through, market conditions, consumer reactions to your brand and products to provide continuous feedback.
- We love to sell – our energy, enthusiasm and passion for quality outdoor gear is contagious!
- We host clinics – our product demonstrations and training will provide the features, advantages and benefits to differentiate your brand and keep it top of mind with retailers and consumers.
Lines we represent:
Mountain Equipment: U.S. Sales Representative for one of the largest core outerwear lines in Europe
Tendon – U.S. importer and distributor for climbing ropes and accessories
Colltex—U.S. importer and distributor of top quality mohair and synthetic climbing skins
Komperdell – ski, touring, trekking poles and accessories
Brooks-Range – mountaineering and snow safety equipment
ARVA—Avalanche Beacons, ski packs and rescue gear
Mile High Mountaineering- innovative backpacks designed to go the distance
High Peak – high quality, value priced backpacks, sleeping bags and tents
Evernew – lightweight titanium cookware